This might upset some people, but it needs to be said...

In recent weeks, I've noticed more and more stories about photographers who are not upholding their professional standards. Some are scamming clients, disappearing, or simply not delivering the final product.Bride and wedding Facebook groups are increasingly flooded with questions about which photographers to hire, often accompanied by thousands of comments and recommendations. The sad reality is that the field of photography has become so saturated that full-time photographers now have to work harder to prove their authenticity. Brides and vendors are increasingly questioning new full-time photographers, adding more strain to an already challenging career.

Grab a piece of paper and take notes... Trust me, you'll want to

How to Avoid Getting Scammed - Tips and Insights

1. Do Your Homework:

Researching a photographer is stressful. I’ve been there, planning a wedding myself. You think about all the images, how they’ll look, if you'll get what you want, if the photographer will show up, etc. 1.1. Start with a Google search. A full-time photographer running a business will be easily searchable in your area. View each profile first!

Grab a piece of paper and write down every photography company/brand you're interested in.

2. View their website!

This is crucial. Go through every page, check out their profiles and work, learn who they are, what they do, and read the reviews.

3. Visit their Facebook and Instagram pages—but don’t interact yet!

Note down what you like about their profile and style.TIP: Look for emails like "photographer@udream.co.za" and links to websites. Does the company showcase the photographer's face as well? If not, make a note.

4. Reach out via email and request their packages.

You should receive a photography profile that includes company information like CIPC number, VAT number (if registered), address, email, website, and detailed information on their workflow and packages

Make a Shortlist:After requesting information, review your list and note the pros and cons. Consider pricing, professionalism, layout, style, etc.Ask yourself the following questions:

• Do they have a Google business page, valid website, business/personalized Facebook and Instagram?
• Where are they located?
• What didn’t you like when viewing their profile?
• Are they a full-time or part-time photographer?
• What is their email address?
• Can in-person meetings be scheduled?
• Will you receive a photography contract?
• What are the lead times for their work?
• What are the deposit requirements?
• Arrange a meeting, either in person or via Teams, and ask your questions during the consultation.

Tip: If uncertain, book a mini shoot to see their process and the validity of their work.

5. Don’t Ask for Recommendations on Bride Groups Without Doing Your Homework First!

This is a prime way to fall prey to photography scammers. While I do reply occasionally, brides who have done their homework and know what they want won’t need to be flooded with recommendations and can stay focused on their goal.Instead, read through other brides' requests and adjust your list accordingly. You don’t need to rush this—take your time!

6.Booking and Contracts:

Once you’ve chosen a vendor, ensure you get a well-written contract from the photographer. It should include their full business details, payment terms, and their own terms and conditions.Make sure you get the signed contract from the photographer with an ID number (if not a registered entity) or business number before paying a deposit.

Important: If a photographer won’t send you a contract first, find another photographer because this one is not serious about business etiquette.

In Conclusion:

1. Do your homework.
2. Write down all the profiles that catch your eye, along with relevant comments.
3. Review their social profiles in depth.Request package information.
4. Make a shortlist with all your questions and concerns.If you're uncertain, choose the top three and do a mini shoot to put your mind at ease. Spending R400 is better than losing R15,000 or more.
5. Do not ask for recommendations on Facebook groups without first doing your homework. Instead, read through existing recommendations and adjust your list accordingly.
6. Choose your preferred photographer.Book and request a contract first! No contract means no business.
7. Get your signed contract back from the photographer before you deposit any money.
   If the photographer doesn't want to supply the contract upfront, either explain that it's for the safety of both parties or find another photographer.
8. Ensure an ID number or business registration number is on the contract.

By following these steps, you can protect yourself from scams and ensure you find a reliable and professional photographer for your special
day.

HAPPY PLANNING